FOREIGN MODELS OF STATE REGULATION OF CONSUMER BEHAVIOR: RESEARCH BY COMPARISON
Makhmudova Gulrukh Ravshanbekovna
Kazan Federal University
Abstract. The paper highlights the main elements of foreign models of consumer behavior development, which can be used in the practice of improving the institutions and mechanisms that influence its content in the modern national economy of the Russian Federation. The possibilities of transformation in the current economic conditions of individual elements of the Soviet model of the development of consumer behavior are considered.
Keywords: consumer behavior, marginal utility, marginalism, marketing, information asymmetry, digitalization